Reid All About it

APRIL 5, 2024

Blue ocean strategy. She recaps a case study presented at the Innovation Summit about the American Board of Medical Specialties’ use of the blue ocean strategy to expand their certification tool into new markets. Learn proven strategies to impact the conversation against the backdrop of a Presidential election cycle.

Revenue 256

Revenue Price Denver Tools 256

Freestone

MARCH 4, 2024

It might be time to create an association marketing strategy. An association marketing strategy can help you attract new learners, retain current members, drive non-dues revenue, and strengthen your brand recognition within your industry. But how can you begin building your association marketing strategy? Learner acquisition.

Strategy 52

Strategy Marketing How To LMS 52

Higher Logic

JULY 10, 2019

this metric is actually an effective growth strategy to help you counteract churn and increase overall revenue. 4 Growth Strategies to Help You Achieve Negative Churn. To help you take advantage of the benefits of negative churn, we’ve got four strategies you can use to increase your customer value and accelerate growth.

Revenue 184

Revenue Strategy Price Products 184

Reid All About it

FEBRUARY 9, 2024

Greg Pollack at Association Analytics recommends three useful strategies to elevate your association’s impact in the new year. Using data science, we can model the future state and help make a more informed decision. Using data science, we can model the future state and help make a more informed decision. More info/register.

Newsletter 266

Newsletter Certificate Denver Case Study 266

Reid All About it

JANUARY 5, 2024

He shares five resources for getting up to speed and staying informed about AI. In this course, we delve into key strategies and methodologies to elevate your member engagement, refine value propositions, and foster a symbiotic relationship between organizational revenue and member value. Non-dues revenue. 1 CAE credit. 1 CAE credit.

Revenue 277

Revenue LMS Price Education 277

Reid All About it

FEBRUARY 2, 2024

They explain how to develop a content strategy, know when it’s time for a redesign, decrease costs and increase revenue. Find out how to avoid common misconceptions and pitfalls of implementing AI, and stay ahead of the competition by utilizing emerging AI strategies to improve your business operations. Print magazines. 1 CAE credit.

Certificate 266

Certificate Denver South Carolina Project 266

Eric Lanke

FEBRUARY 4, 2013

image source Don't compete on price. There are certainly some organizations that can successfully compete on price. They generally have high-volume, low-investment business models, and are perfectly suited for the low-price strategy. And this is why competing on price is a bad strategy for associations.

Price 100

Price Products Revenue Strategy 100

WBT Systems

MAY 10, 2018

Learn from successful corporate market strategies! Develop effective pricing and marketing strategies. Whether you want to improve your organization’s existing B2B educational content sales or are planning a new program from scratch, you won’t want to miss this free, information-packed event!

Strategy 150

Strategy Marketing How To LMS 150

Reid All About it

JANUARY 12, 2024

She shares strategies for enhancing engagement and fostering a more inclusive environment for younger members. Young member engagement. I know you see a lot of posts about young professionals, but this one from Belinda Moore at Strategic Membership Solutions is worth your time. Member mobile app. 1 CAE credit. More info/register.

LMS 266

LMS Member Engagement Education Revenue 266

Association Analytics

MARCH 1, 2023

Product A’s price point is $1,000 so you only sold 20 units of that product. However, Product B’s price point is $100, which means you sold 200 units of that product. This proactive strategy will definitely help set your association apart in such a busy world!

Revenue 320

Revenue How To Products Price 320

Membersuite

AUGUST 23, 2023

1: Offer a solid, relevant membership value proposition Marketing goes nowhere if you’re not offering what Gen Z wants and needs at a price they can afford. Social media is designed to encourage this dopamine-enhanced attention, which is why your marketing strategy should focus there. Speak directly to Gen Z on these platforms.

Strategy 78

Strategy Marketing Video Social Media 78

Reid All About it

NOVEMBER 10, 2023

If you manage non-dues revenue programs, you’ve got to understand Unrelated Business Income Tax (UBIT) —or your association will eventually pay the price (taxes plus penalties and interest). I appreciate keeping informed about current events, but I need beauty in my stream too. It’s that time again. More info/register. 1 CAE credit.

Certificate 281

Certificate Price Tools Technology 281

Reid All About it

JULY 21, 2023

Fri 7/21 at 1 p.m.* – Cracking the Value Code: Uncovering Strategies for Pricing Your Learning Programs When you start taking a hard look at your learning product landscape, common conundrums around “value” and “pricing” often surface. What is IT’s accountability/role in developing overall strategy for their organization?

Atlanta 195

Atlanta millennials Price Technology 195

Associations Now

AUGUST 22, 2018

Here’s what you should do and shouldn’t do when pricing your association’s products, services, and events. The Price Is Right isn’t just a long-running TV show. Price too high, and you risk losing participants or consumers; price too low, and you risk missing out on additional nondues revenue. Want to Hear More?

Price 54

Price Products Course Revenue 54

YourMembership

APRIL 17, 2012

Numbers aren’t Strategy. But knowing what you want to sell from a dollar/revenue standpoint is not the same thing as developing the strategy behind it. To reach your revenue goals you must also have a strategy. . A budget begins the conversation as knowing the parameters of what you can spend does alter strategy.

Revenue 150

Revenue Strategy Software Membership Management 150

Association Success

NOVEMBER 26, 2019

Nothing excites me more than strategy meetings. . When I joined the Professional Pricing Society, one problem that became apparent in my first year was that cross-departmental collaboration wasn’t facilitated nor planned for. we held our first strategy meeting. To do this, I focused on the following 6 steps: 1.

Strategy 116

Strategy Project Proposal Price 116

SCD Group

OCTOBER 11, 2012

I’ve posted before about the “magic pricing” for association memberships and a case study of one association that added a free member category. Is there a "magic" price for association memberships ? Now, Gregory Ciotti of The Daily Egg shares 3 Research Studies That Reveal Smarter Pricing Strategies.

Price 40

Price Strategy Case Study Recruiting 40

Disciple Media

OCTOBER 24, 2023

For businesses seeking to foster deep connections and brand loyalty in today’s digital landscape, establishing a paid community has become a pivotal strategy for knowledge sharing and purposeful networking. This guides content creation, engagement strategies, and even aesthetics. What is a paid community?

Strategy 36

Strategy Tips How To Price 36

MemberClicks

FEBRUARY 9, 2023

To articulate your value proposition to current and prospective members, you need to build a membership marketing strategy to spread the word. But creating a membership marketing strategy from scratch can be a daunting task. Your plan can also include strategies to encourage current members to get more involved.

Marketing 98

Marketing Strategy Tips Email Marketing 98

Association Success

SEPTEMBER 24, 2020

As businesses switch their focus from o wnership to access, o ne-time to recurring payments, t ransactions to relationships and o ne-way communication to ongoing feedback, t hese four key trends should inform any effective membership strategy. . The membership economy prioritizes access over ownership.

Strategy 78

Strategy Social Media Revenue Discount 78

Association Freak

MARCH 1, 2024

This method uses data analytics and machine learning algorithms to dissect member behavior and engagement, allowing for highly targeted communication strategies that significantly enhance member engagement. In a competitive landscape, this ability to tailor marketing strategies can significantly impact membership growth.

Association Management 72

Association Management Analysis Member Engagement Strategy 72

Reid All About it

FEBRUARY 5, 2021

Association strategies. They suggest seven strategies that will position your association to deliver value , and preserve and strengthen member and customer engagement and loyalty. What deer hunting taught me about strategy. Hear about several strategies for gauging a customer’s (i.e., Quick hits. Fri 2/5 at 12 p.m. –

San Diego 370

San Diego Price Strategy Education 370

Forj

APRIL 22, 2021

For example, they could assist with the search for a learning management system or consult on the pricing of your courses. The biggest difference here is who is responsible for carrying out the strategy that the consultant provides— the consultant alongside your internal team or your team itself. What does a learning consultant do?

LMS 172

LMS Course Price Team 172

Leading Learning

JANUARY 7, 2022

The pandemic has caused us to create or significantly revise our learning business strategy. The pandemic has caused us to decrease pricing for at least some of our online educational offerings. We find the emphasis on learning business strategy promising. At the bottom of the list of six is decreased pricing.

Price 91

Price Blended Learning Course Education 91

Reid All About it

SEPTEMBER 22, 2023

You can also use parts of the template for other technology selection projects since prospective vendors will need much of the same information. Ali Zamanian at Position describes three website strategies that will help you sync up “with the attitudes, behaviors, desires, and values of your association’s next generation.” 1 CAE credit.

LMS 266

LMS Revenue Education Strategy 266

Higher Logic

FEBRUARY 14, 2017

A strong business case will justify your online community strategy by showing what the project can accomplish, how it will happen, and the resources the community needs to be successful. If you’re savvy enough to recognize this situation, don’t argue over superficial things like price. Fortunately, that’s what business cases are for.

Strategy 168

Strategy How To Software Team 168

NXUnite

NOVEMBER 21, 2023

Blog posts are a top educational resource because they serve as a first stop for professionals seeking more information about specific nonprofit topics. But if it’s broken up with relevant images and videos, then the information becomes much easier to digest. Difficult to find specific information. Cost-effective.

Resources 130

Resources Education Cost Conference 130

Reid All About it

SEPTEMBER 15, 2023

Thanks to the CEO Patrick Jones who shared this recently in an incredibly informative ASAE Collaborate discussion. Data strategy. Learn how to use the right marketing technology to collect insights and develop strategies to power up your sales capabilities, all while aligning your membership, marketing and sales to work together. . –

LMS 256

LMS Revenue Arlington Education 256

Reid All About it

APRIL 9, 2021

During the pandemic, MemberSuite noticed your already full plate was taking on additional tasks and projects so they’re sharing strategies to help you cope with an extremely heavy workload. How to communicate price increases: a timely post if you’re planning to charge a more appropriate amount for your virtual events this year.

San Diego 370

San Diego Revenue Strategy Content 370

Associations Now

JANUARY 28, 2020

Here are some ways to make the most of your e-commerce strategy. If a person abandons a cart, there may be a good chance that the user wasn’t actually your target audience—think, for example, of a user who might price out something extremely expensive for reasons of curiosity or aspiration. Focus on the targeting.

Strategy 69

Strategy Social Media Price Tools 69

Spark Consulting

OCTOBER 28, 2014

One of the hardest things to do in creating a product or service is to set the price – too high, no one will buy because it’s too expensive; too low, no one will buy because they think what you’re offering isn’t valuable. So how do you determine your pricing strategy? That will help you determine your floor price.

Discount 150

Discount Price Cost Products 150

Reid All About it

AUGUST 11, 2023

Impexium recommends five strategies for a change management framework. – Onboarding Strategies for All Stages of Membership Does your onboarding strategy include new members and renewing members? Take away tools to develop more impactful strategies that lead to higher marketing effectiveness. Change management.

Chicago 195

Chicago Certificate Marketing Content 195

Association Success

FEBRUARY 8, 2018

Paying attention to the naming game can help you with your webinar pricing methods. Differentiate between “inform” and “perform” Webinars. Clark and Mayer define “inform” programs as those that communicate information, while “perform” programs build specific skills. Re-name entirely. Call it an online short course.

Strategy 60

Strategy Price Course Marketing 60

Reid All About it

JULY 31, 2020

– Event Marketing Strategies for Virtual and Hybrid Events. As virtual and hybrid events become the new normal, examine the best practices for event marketing and engagement strategies. Learn how virtual events can be part of a meaningful data-driven content strategy. Sponsorship and Pricing Methods for Virtual Events.

Montana 362

Montana Revenue Innovation Case Study 362

Associations Now

JULY 27, 2015

But associations should also consider moving prices in the other direction. Bigger than any changes within the OS itself, in many ways, is the price tag attached to the upgrade: Microsoft is giving it away for free to those who already have Windows installed. And how often you’ll be changing that that pricing structure, too.

Price 40

Price New York Discount Products 40

Reid All About it

APRIL 23, 2021

Help yourself and others benchmark member communication efforts and strategies by participating in Association Adviser’s 10th annual Association Communications Benchmarking Survey. Content strategy. Jevin West, Associate Professor & Director, Center for an Informed Public, Information School, University of Washington.

Revenue 370

Revenue Strategy Content Education 370

Reid All About it

MAY 5, 2023

Before it’s too late, establish a daily oral hygiene habit that includes flossing and purple Listerine, or pay the price. Our topic this month is association engagement with Amanda Lea Kaiser, author of Elevating Engagement: Uncommon Strategies for Creating a Thriving Member Community. You’re indulging in a high-cost bad habit!

Chicago 205

Chicago Education Certificate Revenue 205